Aigle Packaging
ART DIRECTION / GRAPHIC DESIGN
ART DIRECTION / GRAPHIC DESIGN
For its new brand positioning, Aigle the outdoor apparel and footwear French brand needed a whole new graphic design territory that will reflect the story and the know-how of this historical company. The graphic design and packaging become craft and vintage. Each typography is bespoke and designed specifically to express the technical specificities of the product ( dry fast textile, water-proof etc…) as well the historical history of the brand. Graphic design, hangtag and packaging, lettering and typography design.
2016
Art direction - Graphic design : Marie Galanti
Agency: Les Bons faiseurs
Client: Aigle
Art direction - Graphic design : Marie Galanti
Agency: Les Bons faiseurs
Client: Aigle
