![](https://cdn.myportfolio.com/75b28f67-343b-4e95-bad7-0d21400dbda0/cc682c83-290c-4d71-b2dd-b32328ecb4c3_rw_3840.jpg?h=2e4ea103b39f009de51ddfcb876fcbd6)
Aigle Packaging
ART DIRECTION / GRAPHIC DESIGN
ART DIRECTION / GRAPHIC DESIGN
For its new brand positioning, Aigle the outdoor apparel and footwear French brand needed a whole new graphic design territory that will reflect the story and the know-how of this historical company. The graphic design and packaging become craft and vintage. Each typography is bespoke and designed specifically to express the technical specificities of the product ( dry fast textile, water-proof etc…) as well the historical history of the brand. Graphic design, hangtag and packaging, lettering and typography design.
![](https://cdn.myportfolio.com/75b28f67-343b-4e95-bad7-0d21400dbda0/e145690c-28d2-4f06-ab5a-4b25baf1fb6a_rw_3840.jpg?h=b55d7c05a482b6f9dfa61b7e12f8afd3)
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![](https://cdn.myportfolio.com/75b28f67-343b-4e95-bad7-0d21400dbda0/0fb95bc3-2ad3-4165-8fc2-4d696d558dd8_rw_3840.jpg?h=643ce641aa5c691afaf91818c271a5c7)
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![](https://cdn.myportfolio.com/75b28f67-343b-4e95-bad7-0d21400dbda0/e65dc789-e9a6-4020-bec0-3798a0ef09b7_rw_3840.jpg?h=4e7e0b8f9bbcb97f47d59ec25275b575)
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![](https://cdn.myportfolio.com/75b28f67-343b-4e95-bad7-0d21400dbda0/5a0355e4-b603-4391-ab99-7af150080099_rw_1920.jpg?h=f4dfcb795aa28344fd59f900e5325a9a)
![](https://cdn.myportfolio.com/75b28f67-343b-4e95-bad7-0d21400dbda0/2925ec27-7139-4488-bd97-d051b70226f3_rw_1920.jpg?h=57e8528a731af25d08d456cb57901d47)
![](https://cdn.myportfolio.com/75b28f67-343b-4e95-bad7-0d21400dbda0/ca943b4d-344a-4073-b862-5aae2ec3ab18_rw_1920.jpg?h=8857d5fc6714d4adab4b387139928417)
![](https://cdn.myportfolio.com/75b28f67-343b-4e95-bad7-0d21400dbda0/b9b2b271-b447-4214-b800-0af14edf003c_rw_1920.jpg?h=f073f31c6c50282be94ce2f5f5c755db)
2016
Art direction - Graphic design : Marie Galanti
Agency: Les Bons faiseurs
Client: Aigle
Art direction - Graphic design : Marie Galanti
Agency: Les Bons faiseurs
Client: Aigle